This Ten Year Old Just Proved That The Future Of Fashion Is Already Here.

A ten year old just walked into Paris Fashion Week and completely stole the show. His name is Max Alexander. His sewing machine is called Coconut. And he is our new favourite person on earth.

Here’s why.

Ten Years Old. Paris Fashion Week. The Opera Garnier. Let That Sink In.

Max just debuted his first ever collection at one of the most iconic venues in the entire world. Fifteen looks. Inspired by flowers and pure imagination. Ninety percent biodegradable, recyclable or deadstock materials.

He didn’t talk about being sustainable. He just was. Completely, beautifully, unapologetically.

And the fashion world — the whole fashion world — stopped and stared.

While the rest of the industry is still making promises about 2030, still talking about targets and commitments and next season, a ten year old boy sat down with Coconut and showed them all exactly how it’s done.

Fifteen looks. Zero excuses. One sewing machine called Coconut. We are on the floor.

This Is Everything We Believe About Fashion.

Sustainability isn’t the safe choice. It isn’t the boring choice. It isn’t the option you pick when you care more about the planet than you do about looking incredible.

It is the only choice. And Max Alexander just proved it can also be the most breathtaking, most creative, most jaw dropping choice on the entire planet.

Fast fashion is one of the most damaging industries in the world. Billions of throwaway pieces produced every single year. Worn once or twice. Thrown away. The carbon footprint is enormous, the waste is staggering, and the damage to our planet is real and it is urgent.

But deadstock fabrics and recyclable materials? In the hands of someone who truly understands them? That’s not a limitation. That’s the most exciting creative brief in fashion. And Max Alexander just proved it on the biggest stage in the world.

This is what fashion looks like when someone actually gives a damn. And that someone is ten years old.

We are obsessed and we will not apologise.

This Is Our World Too.

At Chillie London, sustainability has always been the whole point.

Every vintage leather jacket on our Portobello Road stall every Friday is the complete opposite of throwaway culture. Beautifully made. Built to last. Full of history, character and soul that fast fashion simply cannot replicate. Buying vintage isn’t settling for less — it’s choosing something genuinely, undeniably better.

Vintage fashion is sustainable fashion. And it is also, in our completely unbiased opinion, the most stylish thing you can wear on the streets of London right now.

Max Alexander gets it. We get it. And if you’re reading this, we’re pretty sure you get it too.

Shop vintage leather jackets in London → chillie.london/collections/all

We Already Knew. Max Alexander Just Proved Us Right.

Long before Max Alexander walked into Paris Fashion Week, we were already on a mission. Because we already knew. The future of fashion is in kids’ hands — and we wanted to be the ones to put the scissors in them.

That’s exactly why we started Chillie Kids Club.

We had already seen it — in our workshops, in our crowds, in the kids who walk through our doors at 359 Portobello Road and pick up a piece of old fabric and just — get it. Immediately. Instinctively. The way Max gets it.

We believe there are future designers, future makers, future Maxes right here amongst us. Kids who look at a pile of cast off clothes and see something extraordinary that nobody else can see yet. Who have ideas and energy and creativity just bursting out of them. Who just need someone to hand them the scissors and say — go on then. Show us what you’ve got.

That is exactly what we do at Chillie Kids Club.

Birthday parties that swap pass the parcel for proper making and creating. Holiday camps where kids spend their days upcycling, designing and discovering what they’re actually capable of. And upcycling workshops at 359 Portobello Road, Notting Hill, where old fabrics and cast off clothes get put into little hands — and the magic happens.

We teach them that sustainability is exciting. That making something from nothing is a superpower. That the future of fashion is theirs to shape — and that it is absolutely, one hundred percent, never too early to start.

Max Alexander started at ten. Your child can start today.

Find out more about Chillie Kids Club → chilliekidsclub.com