When we're all making a conscious effort to reduce our carbon footprint, buy less and shop mindfully: the idea of buying partywear for a special event can seem at odds with the modern-day mantras of sustainable fashion. We get it, buying something to wear it once then never again is not only a financial drain, but also leaves you with a seriously overcrowded wardrobe. As party-season draws to a close, and those sequin pieces start getting thrown to the back of the closet, we've put together a handy guide to extend the life of your partywear.
Don't fear the repeated outfit
The phenomenon of being an 'outfit repeater' has been universally accepted as one of the biggest fashion faux passes for decades. But we've never really understood the hate? Because I like an outfit and want to get the most out of it suddenly I'm a pariah? No thanks. Clothes should be worn and used to their full potential, not taken out of rotation as soon as you're seen in public wearing it.
If you have a go-to 'party dress' that's still going strong, makes you look and most importantly feel absolutely fabulous then we say re-wear it. If you wan't to make it less obvious you're wearing the same dress as last year then change up your jewellery, shoes or make-up for an updated feel.
When in doubt, style it out...
We believe in the power in good styling, and the potential to totally transform a single garment with the right accompanying look. You can use this method to switch-up your party-wear and make just as fabulous for casual looks.
Velour body con dress, feels too formal? Pair it with chunky boots, a slouchy mohair cardigan and a natural make-up look. 80's glimmering sequin extravaganza blouse looks too fancy? Style it with wide-leg mom jeans, pointed toe mules and low-key gold jewellery. Killer Jerry Halll-esque two-piece tailored suit seems like a bit much? Wear it with a vintage band-tee, suede sneakers and hair accessories for a perfectly casual yet chic look.
Don't Bin it!
I know, sometimes you can just get stuck on a garment, it's not the vibe; it doesn't make you feel fab, it doesn't fit or it's just not you anymore. We get it, and guess what... it's totally fine to give up on a garment when you've exhausted all your other options. But if you're getting rid then do it the right way.
Don't like it but can see someone else loving it? List your wares on the plethora of marketplace apps and platforms at your fingertips; eBay, Depop, Vestiare and Vinted, not only will you get some extra spending money but you'll be extending the life of your garment with a new owner.
And when you're in the market for something new, try and look for pre-loved pieces. And you you can start with Chillie London!